Sunday, July 22, 2007
Peluan masih terbuka
Peluang untuk anda masih terbuka untuk memulakan perniagaan internet kerana
pengguna internet pasti akan meningkat setiap tahun. Mereka akan menjadi prospek untuk anda menjual produk anda.
Tuesday, July 17, 2007
3 Deadly Search Engine Marketing Sins
- My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with
- ===> Inadequate Keyword Research
- Hey! If you’re going to spend hours developing a web site, isn’t it smart to invest some time to insure you’re focusing on the most traffic laden keywords?
- Especially when typically the plural form of a keyword phrase generates way more traffic than the singular form. For example "dog dishes" rather than "dog dish".
- Yet just this week I was asked to look at a site that had focused on the singular form. Evidently the owner hadn’t bothered to do any digging to make sure that was their best keyword move.
- Look, you’ll never know for sure unless you research it. Besides, you can access Wordtracker, the tool of choice for what? a measly $7 a day.
- Even better here’s a quick and dirty way to get the most out of that day.
- Search for your target keyword in Google.
- Visit the top ranking sites. Use the "View Source" feature of Internet Explorer to check out the keyword meta tag of each site. You're looking for a site listing lots of keywords there. Do this with each of the top listings or until you find one stuffed to the gills with keywords. Ah-ha! There’s your starting point for your list of likely keyword phrases.
- Repeat with a couple of other sites and you’ll soon have a long list of candidates to check out in Wordtracker.
- Enhance your list further using this tool:
- http://www.promoteindia.com/keywordtool-beta.htm.
- It will give you more keyword ideas from Google and Overture.
- Now you’re ready for Wordtracker.
- Once you’ve compiled your Wordtracker results, you could simply sort by KEI and then by searches per day.
- That gives you the strongest keywords with the most searches. (And yes, I realize KEI assumes all search engine listings are of equal value. But I did say this was "quick and dirty" didn't I? However if you want another approach that improves on KEI there’s a spreadsheet available at http://www.seo-works.com/seo-resources/keyword-effectiveness-rank.html)
- Anyway, once you're sorted your keywords in some way to highlight the most profitable, simply take the top 25 on the list and create content for those first. No, not every one will be a natural born traffic magnet. But enough of them will be to get the ball rolling.
- Repeat with the next 25. Don’t stop until you have at least 100 pages of hot content.
- Remember, two or three word keyword phrases are usually your best bets. And I really like keyword phrases that are actually several keyword phrases in one. For example "irish setter dog dishes" gives "irish setter", "irish setter dog", "dog", "dog dishes", "setter dog dishes".
- ===> Site Bloat
- Twice this week I was asked to look at sites that would have let me read War and Peace while waiting for them to come up. And no visitor is going to have a copy of that handy.
- To avoid losing any precious visitors lose the huge graphics. One of the sites had a graphic 501K in size! No wonder it took nearly two minutes to load up on a 56K modem.
- Then too lose the Flash - unless you have a very good reason for using it. Even then lose the Flash.
- If you’re wondering how your site's download time measures up test it here: http://www.netmechanic.com/toolbox/html-code.htm
- It won’t cost anything to find out. But a slow loading site can cost you plenty. Because as the Net Mechanics follow up reports says, it's a good idea to keep your page load times under about 12 seconds on a 28.8 modem. Otherwise your visitors will be wearing out the back button trying to escape.
- ===> Too Few Links
- Did you know links can account for up to 80% of your success with Google? Yet someone else complained to me about how much work it took to get them.
- Well doh! Ever think that maybe that’s why (in part) Google assigns so much value to links? Because you can’t quite as easily game links as you can on page content? Meaning you actually have to work to get links. Both by having link worthy content and by actively seeking them out on a regular basis.
- It’s a given that most niches require you have a healthy collection of links to be competitive. Yet if you’re lucky enough to be in a niche that doesn’t, but you do, then you can easily dominate those rankings.
- Anyway in a nutshell you can easily avoid these three search engine sins. Do your keyword homework. Keep your pages on a strict diet. And don't forget link up with as many other quality sites as you can.
- Do all that and you’re well on your way to search engine success. Ignore this advice and you’re, well you know, your Google goose is probably cooked. Leaving you perpetually stuck in Google purgatory.
Saturday, March 3, 2007
Adsense is beginning to make a huge impact on the affiliate marketing industry today. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be losing their customers quickly.
If you are in a losing rather than winning in the affiliate program you are currently promoting, maybe it is about time to consider going into the Adsense marketing and start earning some real cash.
Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people’s source.
You also don't have to spend time in choosing different kind of ads for different pages. Google makes it very easy for you, with no codes to mess around for different affiliate programs.
You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.
You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links. One of the things you can do, however, is to utilize Google's custom palette to customize your Google ads, making them to appear a part of the web page itself. The idea here is to match background and links to match the theme of your site. People on the internet today are trained to click on a link that is blue, and if your Google ads have the same theme as your web page, it makes the Google ads appear to be a portion of your "content."
You can also filter up to 200 URLs. This gives you a chance to block ads for the sites that do not meet your guidelines, and also block competitors. Remember that it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.
Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly on your pages. If you own many sites, you only need to apply once. Then ,you are issued a unique "publisher ID", which can be used on any site you currently own. A small snippet of Javascript is placed on your site in the location you wish the ads to appear in, and generally speaking, the ads from Goggle will appear in minutes. This ends the hassle of having to apply to many affiliate programs, and keeping track of many different URL's and user ID's and passwords.
As Google ads are very easy to customize, and can be placed anywhere on your site you wish, you can experiment with placement, colors, and themes. Many tricks are available to the resourceful webmaster, including adding images in conjunction with your Google ads to make them more noticeable.
The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. Some savvy lawyers are currently paying as high as $75 for advertising the keyword mesothelioma! And you, as the ad publisher, are earning a share of that money generated.
If your results remain stagnant, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor’s eyes more. It sometimes pay to differ from the usual things that people are doing already. Google has many tutorials, including a "heat chart" which shows you where the best placement for ads are. You will need an account to access these tutorials. Sign up for an Adsense account at https://www.google.com/adsense/?sourceid=aso&subid=ww-et-awhome&hl=en_US. It is also a refreshing sight for your visitor once they see something different for a change.
It is still wise to look at other people’s information and format your Adsense in a like manner. A wise old business axiom is to "find a good business model, then copy it." Let others do the hard work for you, and learn from a successful site. Just think about it as doing yourself a favor by not having to work too hard to know what content to have. Look to sites that have high page rank, and carefully observe their layouts, their content, and placement of their ads. A little time spent doing research can put dollars in your pocket down the road.
Publishers have the option of choosing to have their ads displayed only on a certain site or sites. You can also have them displayed on a large network of sites if you so desire. Google now has the option to allow other people to advertise on your site. This only makes good sense. If you are marketing to a tightly defined niche, you can place your own ads, written by you, on site that allow this option. The choice is yours, depending on what you think will work best to your advantage.
It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.
Topics to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper.
With all the information that people need in your hands already, all you have to do is turn Google Adsense into your own cash cow. It all boils down to a win-win situation both for the content site owners and the webmasters or publishers.